Fluff Commerical

In December of 2010 we joined forces with Sway the Crowd Productions at Ohio University. Sway is a client-based production group, which works with businesses to crate promotional material. NS owner Ryan Nord joined the group as the director of photography and editor.

From February through March of 2011, we worked with Sway to create a 60 second commercial for a local bakery. Once Sway had a script and storyboard created, we created a shooting schedule and completed our shoot within a morning. We utilized a Kessler Crane to get the most important shot, where our grumpy main character is transformed into a child upon eating a cupcake at Fluff. After capturing these shots, we moved on to our static coverage, using a hacked Panasonic GH1 with Minolta lenses.